defining
moments
the impacts we made and the
memories we created in 2023
Teri and Tansley's take
the why
the right
thing to do
is the only
thing to do.
Doing what’s right for Michiganders, whether they’re members or not, is what we do every chance we get because we are Michiganders.
Every impact we make creates a chain reaction that sparks from one person to the next, spreading from our families and friends to our neighborhoods and cities, and before you know it, we see the effects come full circle.
Values are more than ideas to be talked about. They’re the principles that guide every action we take — at work, at home, and everywhere in between.
the bear
1 bear
to walk alongside you.
What makes a rebrand really work is when it truly portrays what an organization is all about. And that’s why the new icon in our logo, Daisy the bear, works so well for us.
Like us, Daisy is a mama bear that protects and prepares in equal measure. Like Daisy, we’re warm and nurturing, encouraging our members to live up to their dreams, while also being fierce and strong, willing to do whatever it takes to preserve our members’ economic health and safety.
with her origami-inspired design, Daisy represents the infinite possibilities our members are empowered to pursue
Our members can confidently move forward, knowing a mama bear is always there to watch their back.
That means
insightful saving
more dollars
saved means
more dreams
served.
the most of the money they work hard for by making it work for them in return. They also have the flexibility to move funds in and out of the account whenever they need without penalty.
For members interested in a longer-term investment, we’re always exploring new ways to help them. In addition to offering IRAs and certified investment consulting, we’re constantly rolling out special CDs, like the high-interest Boost CD and the low-minimum One Pride CD, which puts a little fantasy football flavor into saving.
With no minimum deposit to open, our High Yield Savings Account gives everyone the ability to make
things look a little sunnier for our members because they know that if cloudy days come, they’ll be covered with a rainy-day fund.
That means
daily impact
purchasing
power that
pays it
forward.
Every time any member swipes their debit card one cent goes to the one of three nonprofits doing critical work for our fellow Michiganders. Members can choose to give to our own Relentless Care Foundation, the Ruth Ellis Center, or the Roko Art Foundation.
EVEN WHEN OUR MEMBERS ARE BUYING SOMETHING FOR THEMSELVES, THEY’RE SUPPORTING VITAL CAUSES IN OUR COMMUNITY.
$74,778
paid forward by our members as of 12.31.23
Our members are spreading more love and sharing more hope with families, friends, and neighbors throughout Michigan.
That means
the road home
every
dream
deserves
a home.
So, when we saw that there were people who could afford their own home but couldn’t get the loan to buy it, we decided to completely overhaul our mortgage requirements and processes to make home loans more accessible to more Michiganders.
Affordable housing is incredibly Important, but accessible housing is just as important.
45 members became proud and happy homeowners through our Affordable Housing intitiative
$5,726,761
in home loan origination as of 12.31.23
Through our Affordable Housing Initiative, we’re able to help 45 members move into their first houses and forever homes.
That means
personalized business
we engage with our business members using a customized approach and personal touch that sets us apart from other financial institutions. We take the time to understand not just what they do, but why they do it. And that’s why we’re able to help them do it bigger and better.
Just as we do with each individual member,
going
beyond
business
as usual.
$19,021,411
provided to support local businesses
More career opportunities, more flourishing economies, and more thriving communities.
That means
here for the hard days
a true
partner
in tough
times.
That’s why it’s so important that we’re there for our members when they find themselves in dark days.
When storm season hit this year and thousands of Michiganders found themselves without power, we knew that was our cue to do what we do best. We immediately provided members throughout the state with emergency credit cards, so they could pay expenses related to outages, like hotel rooms and food.
Of course, tough times come in all shapes and sizes, so we’re always ready to do what we can to help members when they need it most.
Just one bad break can make it feel like life is crashing down.
$58,000
loaned to Michiganders to recover from the statewide power outages
$86,476
paid in February and March alone to keep members warm, fed, and safe
Our members have the resources to rebound from any challenge, so detours won’t derail their dreams.
That means
emergency relief loans provided this year
members better equipped to bounce back from bad weather
a foundation for the future
relentless
care. more
huzzah.
pure joy.
we’ve got some impossible dreams of our own to pursue. We believe everyone should have access to safe housing, comprehensive education, stable employment, flourishing economies, and vibrant communities. That’s why we created the Relentless Care Foundation. Through our foundation, we’re able to raise funds, direct resources, and be the change we want to see in the world.
While we’re working to make impossible dreams come true for others,
we’re growing our platform to make a bigger difference in the lives of more Michiganders.
That means
$900,000
the approximate amount contributed to Michigan organizations and causes
$90,000
the approximate amount of teacher grants delivered, which doubled from 2022
but judging from the young people we work with, we’re pretty sure that the future is getting brighter every day.
We’re empowering students in area elementary, middle, and high schools with the resources and guidance to open their own Student Credit Unions. These student-led and student-operated credit unions are raising the level of financial literacy and cultivating fiscally responsible habits in next generation of leaders, doers, and dreamers.
You can never be certain about what tomorrow has in store,
a golden future
in good hands.
education in action
53 schools with student-run credit unions supported by Community Financial
$142,496
saved by students at in-school credit unions during the 2022-2023 school year
homegrown values
financial literacy for
the whole family.
We’re bringing smart money habits home by becoming the first credit union to offer the Greenlight app to its members. Greenlight issues young people a parentally supervised debit card that makes them responsible for their own money management. And we offer this service without the usual subscription fees.
Young Michiganders are acquiring and mastering the tools they need to build the futures they dream of.
That means
families given an empowering program to teach their kids the real value of a dollar
digital banking
banking in the minutes
between the moments.
We pride ourselves on listening to members. That’s because we don’t stop there. These insights inform action and let members know they’re being heard.
For instance, when our members told us that they wanted a digital banking platform with comprehensive capabilities, customizable features, and fast, flexible responsiveness, that’s exactly what we made.
Our new mobile app and web portal provides users with personalized homepages and accounts, access to multiple accounts with one login, leading-edge security, Care Center support, and much more.
3
minutes
all it takes to open a new account online when it used to take about an hour.
members have the freedom do whatever they want with their finances whenever they want to do it from wherever they happen to be.
That means
Michigan is a beautifully diverse place, full of people with unique circumstances that require particular considerations. To assemble a top-tier team that meets talent where they’re at and honors a life-work balance, we’ve introduced Paid Parental Leave, Paid Caregiver Time Off, and Paid Family Event Time Off. For team members seeking family planning support, we offer access to the Carrot Fertility Program. And to make sure we keep listening to and empowering team members, we’ve introduced AllVoices to anonymously express concerns, Efficiency Engine to suggest process improvements, and Team Dinners to foster stronger connections among departments and leadership.
We're proud to be voted Great Place to Work and Best and Brightest 2023.
team
building
for dream
building.
talent
365 DAYS A YEAR WE CREATE BELONGING.
365
to another year of relentless care.
huzzah